Looking to learn how to use major social platforms to build momentum, lead people to your website, and grow your personal brand and strategy? You're at the right place!

 

Below are a few things I've learned that can help your platform grow and make you feel like you have control over the algorithm. Let's go over these media platforms; Instagram, Facebook, YouTube, Pinterest, and TikTok.

Each section will help you:

• Understand each platform's unique specialty

• Learn the best ways to build momentum

• Use hashtags effectively (if needed)

• Drive traffic to your website

• Optimize for SEO (Search Engine Optimization)

  
  

Instagram

Platform Specialty:

Visual storytelling and personal branding. Ideal for connecting emotionally, showing behind-the-scenes, sharing products/services, and building an audience visually.

 

Build Momentum:

• Use Reels 3–5x a week with trending sounds

• Post engaging Stories (polls, questions, countdowns)

• Host live Q\&As and collabs

• Consistently engage with followers through comments and DMs

 

Hashtag Strategy Formula:

• Use 8–15 relevant hashtags per post

• Formula: 3 broad (high count, 100k) + 5 niche-specific (small count, under 3k) + 5 mid-level hashtags (10-70k)

• Use branded hashtags to collect your own content

 

Drive Traffic to Website:

• Use "link in bio" (tools like Linktree recommended)

• Add links in Stories (use the Link sticker)

• Direct followers via CTA in captions (e.g., "Tap the link in my bio")

SEO Tips:

-Add target keywords in your username and bio

-Use keyword-based alt text for images

-Title your Reels and Highlights with keywords

Facebook

Platform Specialty:

Deeper engagement and community-based connection. Perfect for long-form storytelling and group discussions.

 

Build Momentum:

• Post consistently on your profile and Page

• Create and nurture a niche Facebook Group

• Go live weekly to share teachings or tips

• Use Messenger for deeper engagement

 

Hashtag Strategy Formula:

• Use 1–3 hashtags max

• Make them brand-relevant or event-specific

• Use hashtags primarily for emphasis, not discovery

 

Drive Traffic to Website:

• Add clickable links directly in posts, or in comment section to boost

• Use CTA buttons on your Facebook Page (e.g., "Book Now")

• Run low-cost ads to lead magnets or sales pages

SEO Tips:

-Fill in your About section with keyword-rich phrases

-Use keywords in headlines and link descriptions

-Create keyword-focused photo albums and captions

YouTube

Platform Specialty:

Long-form content that builds trust and evergreen discoverability. Great for educating, storytelling, and deep-dive content.

 

Build Momentum:

• Upload weekly videos (5–15 minutes long)

• Use custom thumbnails with bold titles

• Ask for engagement (like, comment, subscribe)

• Use YouTube Shorts and Community tab to stay visible

 

Hashtag Strategy Formula:

• Use 2–3 relevant hashtags in the title or description

• Prioritize keyword-rich titles over hashtags

• Use as many hashtags as you can in the keyword section that are (and similar to) the Title and description

 

Drive Traffic to Website:

• Mention your site verbally in videos

• Add links in video descriptions

• Use End Screens and YouTube Cards

• Pin a comment with your website link

 

SEO Tips:

-Include keywords in video titles, descriptions, and tags

-Upload accurate subtitles and closed captions

-Use keyword-based playlists and thumbnails

Pinterest

Platform Specialty:

A visual search engine. Ideal for evergreen content like blogs, rituals, eBooks, and landing pages.

 

Build Momentum:

• Pin daily using a scheduler like Tailwind

• Design fresh graphics for old blog posts/products

• Create multiple pins per link with different copy/styles

 

Hashtag Strategy Formula:

• Hashtags are no longer needed

• Focus entirely on long-tail keyword phrases

  
  

Drive Traffic to Website:

• Link every pin to a blog, landing page, or shop

• Use clear CTAs in pin descriptions (e.g., "Get your free guide")

 

SEO Tips:

-Optimize board titles and descriptions with keywords

-Use keywords in image file names and pin descriptions

-Use Pinterest Trends to guide keyword selection

Tiktok

Platform Specialty:

Viral, short-form video platform. Great for authentic connection and fast discoverability through storytelling and trends.

 

Build Momentum:

• Post consistently (daily or 3–5x/week)

• Create recurring series (e.g., "Morning Ritual Tip")

• Jump on trends using your niche lens

• Engage by asking direct questions

 

Hashtag Strategy Formula:

• Use 4–6 total hashtags per post

• Formula: 1 trending (million count) + 2 niche-specific (100k count) + 2 broad keywords (thousands count) + 1 branded (your own)

• Fyp (for your page) is always a hit

  Drive Traffic to Website:

  • Add link in bio (available with 1K+ followers or business account)

  • Mention your quiz, guide, offer, or simply to follow for more in videos

  • Pin top-performing videos with links or CTAs

   

  SEO Tips:

  -Say your keywords out loud early in videos

  -Add keyword overlays in text captions

  -Name your video files using SEO keyword

  Leading People to Your Website

  Final Tips:

  1. Clarity – Be clear about what they’ll get ("Download this free ritual guide")

  2. Simplicity – Make your landing page mobile-friendly and distraction-free

  3. Urgency – Add language like "Only for a limited time" or "Today only"

  4. Consistency – Repeat your CTA across platforms to reinforce the offer

  5. Value First – Lead with education, inspiration, or transformation

   

  Track What Works!

  Use tools like Bit.ly, Google Analytics, or built-in link insights to learn which platform converts best

   

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  One last thing...

  You don’t need to be everywhere at once. Start where your audience already is and where you feel most comfortable creating. lock in for 30-90 days! There are free automation tools that can be helpful too. This guide can serve as your compass as you test, grow, and evolve your online presence.

  You’re not just marketing a brand. You’re guiding people to what you want to showcase.

  Let your visibility be a sacred invitation to an audience you've been dreaming about!

  Good luck, and if you feel like a personal consultation is best for your plan of action. Go to the website!

   

  As always... with gratitude,

  Quoy